Case study · 02 · For local businesses
One South Sycamore
Website for a one-man flower shop in Newtown, PA
A free website for a one-man flower shop in the center of Newtown, built around how the owner actually sells: no menu, no prices, no cart.
Designed, built and written byVinay Batra- Role
- Design, build, launch. Free, and changes stay free.
- Timeline
- Sep 2026
- Built with
- Next.js, TypeScript, Tailwind CSS, Three.js, React Three Fiber, d3-geo
Live siteThe shop
A florist with no menu
Vince runs One South Sycamore by himself, at 1 South Sycamore Street, across from the Lukoil in the middle of Newtown. He started out on street stands in Brooklyn and Manhattan. His flowers are field-cut around the world, in places like New Zealand, Japan, South America, and Kenya, and shipped in.
There is no menu. A customer tells him the occasion, he walks them back to the cooler, suggests combinations, and prices it on the spot.
The problem
Every florist site is a catalog
Most florist websites are built like stores: fixed bouquets, prices, a cart. That would have described a different shop. The site had to show what Vince does without boxing it into products he doesn't sell.
What I built
His photographs, where the flowers come from, and one way to reach him
The site leads with his own photographs at full quality. A 3D globe shows where his flowers are grown. Gallery, about, and visit pages cover the rest, and every page ends the same way: call or text the shop.
It is fully static, with no database and nothing for him to maintain.
Decisions that mattered
- 01
No prices and no checkout
Vince prices in person and doesn't want online orders, so the site never shows a price or a product grid. It sends people to him.
- 02
I built a contact form, then took it out
Vince doesn't use email, so a form would have sent messages somewhere he never checks. Calling or texting is how the shop works, so that is the only button on the site.
- 03
One name everywhere
Early drafts used a few names for the shop. I went with the one on the street sign over his door, which is also his Instagram handle, and bought the matching domain.
- 04
A quiet interface for loud photos
His photographs are saturated: magenta roses, bright green dianthus. The design stays neutral, warm white and deep green, so the flowers carry all the color.
Where it stands
- ▹Live at onesouthsycamore.com since September 24, 2026.
- ▹Built free. Changes stay free.
Work with me
If you run a local business and something about it still runs on paper, email me.
→ vinaybprojects@gmail.com